Fragrance sets mood. It touches our emotions, stirs our heart and captures a memory. Personal fragrance defines who we are, what we want to become, what we dream of becoming. Scent lingers in a room long after we have left.
And then there is the business side of fragrance. And what a booming business it has become. According to Euromonitor International s latest data, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market. With an increase of 7% to reach a staggering .7 billion, it is the third largest sector after sun and baby care. (For more information, see chapter 58, Fragrance Gains in 2006 .)
Fragrance in Personal Care is a compilation of selected articles written by world- renown experts from Cosmetics & Toiletries magazine, Perfumer & Flavorist magazine and Global Cosmetic Industry (GCI) magazine. This book delivers to the reader a gamut of information from Formulation and Technology to Marketing and Trends and, therefore, reaches a wide audience with research scientists, chemists/formulators, marketing and sales, business owners and fragrance entrepreneurs. Included are chapters on naturals, fragrancing candles, aromatherapy and even a chapter on fragrancing detergent as requested by some of our readers.
What does the future hold for fragrance in personal care? We hope this book will offer you insight, education and inspire.
This informative collection of articles covers a variety of topics to create a solid foundation of knowledge about Fragrance for Personal Care in the cosmetics industry.
Topics include:
Essential Oils and Aroma Chemicals
Marketing and Trends
Naturals and Organics
Packaging
Technology and Formulation
And more! ...Read more
Fragrance in Personal Care
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